Create a fun and engaging way to bring awareness to critical humanitarian issues and causes in a such a way that does not guilt people into taking action.
- Create a global treasure hunt where participants get clues to buried treasure by solving riddles
- Create a social media platform that gathers campaign activity from Twitter, Facebook and Google +
- Enable participants to work with friends to find the buried treasure and in the process learn about critical humanitarian issues
The impetus for the 1Click1Life campaign was the 2011 famine in Somalia, however to this day help is still needed and charitable organizations are continually working hard to ensure that the circumstances that led to that tragedy never happens again. The first campaign will be to bring awareness to the continuing efforts of charitable organizations in the region.