The Obsidian Delta Way

Unlike many companies we don’t say that our solutions are perfect and we don’t promise our clients the moon. However, what we can promise our clients is that we have an internal commitment to making our solutions the best that they possibly can be. We achieve this through our process of continuous integration, refinement and innovation.

We also have a process in place for our clients.

We will first do a thorough assessment to ascertain the business objectives of our clients. We will need to understand elements such as expectations for scalability, flexibility and resilience.

After we do an the assessment we will give you a list of proposals, which through an iterative process we will refine it to meet your needs and budget.

We then compose and/or develop as set of solutions that fulfills all the mandated set of business objectives.

Once it comes time to deploy the solutions we will do a phased deployment. We do this for several reasons. One is to train the staff and two, we do this to ensure that we have an optimal configuration for your company. Only once all parties are satisfied we will begin to incrementally scale it up.

Once the system is fully deployed we will continually monitor the system and are responsive to your needs. We work closely with our clients and constantly keep the lines of communication open. Feedback from our clients is why we believe we have been able to innovate and continually improve upon what we have. And this [...]

Ad Choices and Context Based Content

Just found this ad choice for me by Google and RocketFuel interesting:

I did go to the Vonage site to view some of their services, so I understand why the Vonage ad is following me around. This is because Google allows Remarketing, which means that if you visit a website Google will enable ad’s from that website to be displayed on other websites you visit.

Back in 2003 I developed a platform that enabled site to site content mediation called Script Stream Technology or S~S for short! The basic idea was to enable small collectives of websites to share traffic with each other. Whichever site was responsible for bringing the viewer into the collective will then be able to display their ad’s throughout the collective in addition to the ad’s of the website that the viewer was currently on. This was a platform that fostered synergy between sites rather than competition. The changing landscape of advertising and lack of resources ultimately led Script Stream technology to not realize it’s full potential. However the concept of having specific agents that bring you content based on the context of your viewing history is nothing new. Google is doing this with ad’s now, and to some extent it is doing this when we use their search engine. It is in our best interest to have as many agents as possible actively seeking to bring us the most relevant content. Otherwise we will end up living in an information bubble. Those that use Google as their primary source of information gathering [...]

Obsidian Delta

Does your business need a technology partner with a wealth of experience. Obsidian Delta provides cutting edge social media, cloud, document centric solutions and more. Obsidian Delta has a track record of consistently solving challenging problems using cutting edge technologies for our clients. If you have an idea Obsidian Delta is the technology partner that you can trust to make it real.