Monthly Archives: January 2014

Ad Choices and Context Based Content

Just found this ad choice for me by Google and RocketFuel interesting:

I did go to the Vonage site to view some of their services, so I understand why the Vonage ad is following me around. This is because Google allows Remarketing, which means that if you visit a website Google will enable ad’s from that website to be displayed on other websites you visit.

Back in 2003 I developed a platform that enabled site to site content mediation called Script Stream Technology or S~S for short! The basic idea was to enable small collectives of websites to share traffic with each other. Whichever site was responsible for bringing the viewer into the collective will then be able to display their ad’s throughout the collective in addition to the ad’s of the website that the viewer was currently on. This was a platform that fostered synergy between sites rather than competition. The changing landscape of advertising and lack of resources ultimately led Script Stream technology to not realize it’s full potential. However the concept of having specific agents that bring you content based on the context of your viewing history is nothing new. Google is doing this with ad’s now, and to some extent it is doing this when we use their search engine. It is in our best interest to have as many agents as possible actively seeking to bring us the most relevant content. Otherwise we will end up living in an information bubble. Those that use Google as their primary source of information gathering [...]

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    To Twilio or Not To Twilio – Get a Free Phone Number But…

To Twilio or Not To Twilio – Get a Free Phone Number But…

For small businesses it is important to project professionalism without breaking the bank. If your business has a low call volume and you require a dedicated local and/or toll free phone number for under $3/month then Twilio might be the way to go. Twilio charges $1/month  + 1¢/minute  for  a dedicated local number and $2/month  + 2¢/minute for a dedicated toll free number. What’s even better is that they have cute little web apps called Twimlets that enable you to set up call forwarding, voice mail and more. Here is a  tutorial to forward calls to multiple phones and if no one picks up then send the caller to voice mail:

So if you have a relatively low call volume and want your own dedicated phone number then Twilio is the way to go for your small business.
However if you company call volume is high then Twilio may not be the way to go. For instance if your company makes thousands of local calls a day then STOP don’t use Twilio! Getting a Twilio bill for $2000/month is not fun! There are better solutions to make thousands of calls a day and Obsidian Delta has custom telephony solutions which integrate with your infrastructure  to reduce your bill by 70% or more. Use Obsidian Delta’s solutions such as appointment reminders, surveys, notification’s, etc… to reduce your telephony bill. Contact us if this is the case but if you are simply looking for a low cost alternative to a traditional business phone line then Twilio [...]