Just found this ad choice for me by Google and RocketFuel interesting:
I did go to the Vonage site to view some of their services, so I understand why the Vonage ad is following me around. This is because Google allows Remarketing, which means that if you visit a website Google will enable ad’s from that website to be displayed on other websites you visit.
Back in 2003 I developed a platform that enabled site to site content mediation called Script Stream Technology or S~S for short! The basic idea was to enable small collectives of websites to share traffic with each other. Whichever site was responsible for bringing the viewer into the collective will then be able to display their ad’s throughout the collective in addition to the ad’s of the website that the viewer was currently on. This was a platform that fostered synergy between sites rather than competition. The changing landscape of advertising and lack of resources ultimately led Script Stream technology to not realize it’s full potential. However the concept of having specific agents that bring you content based on the context of your viewing history is nothing new. Google is doing this with ad’s now, and to some extent it is doing this when we use their search engine. It is in our best interest to have as many agents as possible actively seeking to bring us the most relevant content. Otherwise we will end up living in an information bubble. Those that use Google as their primary source of information gathering [...]