To market your local business online, there are a couple of steps that if taken will dramatically increase your local online visibility and drive your business through the roof.

Optimize Your Website

First things first, your website must be search engine optimized for local searches.

  • This means for each page on your website you must have  your business address and contact information visible.
  • You should also write articles and or blog posts with your business specialty in mind and with the location in the title. For instance: Marketing Your Business In Mississauga or Custom Software Development in Mississauga. And do this often.
  • You website should have a page dedicated just for just contact information, where you can put your contact form, address and a Google Map.
  • Create a KML file which displays geographical data for Google Maps and Google Earth ( use this online utility to create a file)
  • Make a YouTube video of your services and make sure that your locacation is in the title and description of the video.

Claim Your Business On Search Engines

It really amazed me when I was looking for Sushi how many local Sushi restaurants did not pay enough attention to there local business listing on Google.

  • Go to Google, Yahoo and Bing and claim your local business page and upload photos and website details. For instance you can go here to register you local business on Google.
  • Get friends and customers to write reviews with there Google accounts for your local business. When I was looking for a Sushi restaurant all I did was look at the reviews to see which one I wanted to go to. There were a couple places with one or two reviews but I choose to go to the one with the most reviews… it was the worst Sushi ever but they still got my business!

Get Listed on Local Directories

It is imperative to get listed on local directories such as Yellow Pages and  Yelp. For local searches in Mississauga, Google actually gets their local business listings directly from Yellow Pages. Google also lists Yelp Business listings quite high.

  • Search for local directories and add your site to them.
  • Search for business specific directories and get listed in them.
  • If your business offers a service then list your service on sites like CraigsList and Kijiji as often as possible.

Social Media

Your business should have accounts on Facebook, Google +, Twitter and LinkedIn. Google and other search engines rank your website higher if you have a good social presence.

  • Update these networks with the blog posts and articles you write on your website.
  • Make every customer that comes to your store know that you have these online accounts and encourage them to follow it. Incentivize them by offering them discounts and promotions on these sites.
  • Use advanced search on twitter and target users near you that are discussing topics related to your business.
  • On Facebook comment on posts relating to your business using your business account.

These are just some of the things that you can do to increase your online profile for your local business. Of course if you want a little extra help the fine folks at Obsidian Delta will be able to help you take your local online presence to the next level. Good Luck.