Website Optimization

Tips For Marketing Your Local Business Online

To market your local business online, there are a couple of steps that if taken will dramatically increase your local online visibility and drive your business through the roof.

Optimize Your Website
First things first, your website must be search engine optimized for local searches.

This means for each page on your website you must have  your business address and contact information visible.
You should also write articles and or blog posts with your business specialty in mind and with the location in the title. For instance: Marketing Your Business In Mississauga or Custom Software Development in Mississauga. And do this often.
You website should have a page dedicated just for just contact information, where you can put your contact form, address and a Google Map.
Create a KML file which displays geographical data for Google Maps and Google Earth ( use this online utility to create a file)
Make a YouTube video of your services and make sure that your locacation is in the title and description of the video.

Claim Your Business On Search Engines
It really amazed me when I was looking for Sushi how many local Sushi restaurants did not pay enough attention to there local business listing on Google.

Go to Google, Yahoo and Bing and claim your local business page and upload photos and website details. For instance you can go here to register you local business on Google.
Get friends and customers to write reviews with there Google accounts for your local business. When I was looking for a Sushi restaurant all I did was [...]

Offloading Websites onto the Cloud: Whats Next

A brief survey of services that offload your website onto the cloud yielded several results. Amazon S3, Cloudflare and MaxCDN. There has been an explosion in the number of websites offloading their content and as a result the above mentioned services are seeing increased demand. Amazon S3 has over a trillion objects stored in their system and hundreds of thousands of customers, MaxCDN  has 13,000 + business and Cloudflare is growing as well. Here is Cloudflare’s stats at the time of writing:

The reason why these companies are doing well is simple. Offloading websites makes sense. It is economical, reliable, scalable and extremely simple to implement. Offloading is a growing trend but the technology is still in its infancy. However, Obsidian Delta the developer of CyberCDN is developing technology to enhance websites that are being offloaded onto the cloud. Offloading websites significantly changes how high capacity websites will be developed in the future. It is apparent that there needs to be a layer between the website and the cloud that will enable webmasters to further refine and make additions to the final website that is presented to the client.

The technology creates an application layer beyond your origin server. By creating a layer between your static website and the service that your site is being offloaded onto, it becomes possible to add extra features to your static website. Some examples of what can be done is optimizing images for the client or transforming content i.e. Word document to PDF. But this is only the beginning, it [...]

By |February 28th, 2013|Cloud|0 Comments|

Your Website in the Cloud

If your website crashes a lot or it is really slow, there can be many technical reason for this. If your website is hosted with a traditional web hosting company then the server that your website is being hosted on is more than likely hosting other websites as well. Servers have  limited RAM and CPU resources and with any spike in traffic for any of the sites hosted on that server, your website will slow down or worse, crash. One way to get around this is to have your own server and if that is not enough then you can create a web farm that will handle traffic spikes. And if you wanted to get even fancier then you can create several server farms across the globe to ensure that there is no latency for customers requesting your site from across the globe. Now as one can imagine the costs associate with such a infrastructure is enormous.
A solution to keep costs down and still reap the benefits of a world class infrastructure is to offload your website onto the cloud. Offloading websites has now become a common practice and outlined below is the process used by Cyber CDN  which is a service created by Obsidian Delta that offloads entire websites onto the cloud.

 

Once you have setup which files or websites you want offloaded then the initial request by the client is as follows

 

Now any subsequent requests is as follows

 
The technology was created by Obsidian Delta from the ground up to be distributed, reliable, easy to implement and low cost. Essentially using [...]

By |February 21st, 2013|Cloud|0 Comments|